Sample Property Descriptions

Thorough, descriptive, and captivating property descriptions are more important than ever for real estate marketing.

According to the National Association of Realtors (NAR), 84% of home buyers start their search online—which means you have to grab them, hold their attention, and inspire them to act if you want your property to stand out. Additionally, SEO best practices mean your property shows up in more online searches and gets seen by more buyers. Don’t risk alienating buyers and getting lost in the shuffle with generic, poorly-written property descriptions. I analyze your target market, put myself in your ideal buyer’s shoes, and rigorously analyze the features, location, and selling points of the property to craft compelling descriptions that engage buyers and rank on Google.

Top-tier descriptions are just as (or more) important for vacation rentals. Check out my Beach Babes portfolio piece to see my work…

Image courtesy of Zillow

1580 Main Road, Isle Au Haut, ME 04645

$880,0003 

3 bedroom, 2 bath

1,800 sqft

Built in 1911

Make your oceanfront-living daydreams a reality with this spectacular Victorian home, perched on the corner of Isle au Haut’s Head Harbor.  The charming island village, accessed by year-round ferry service, offers a grocery store, school, and post office. 

Built on the protected anchorage in 1911 for a prominent local fisherman, this beautiful three bedroom, two bath home is listed on the National Register of Historic Places.  Throughout the residence, sea and sky views abound, framed by verdant green pines.  

Original hardwood floors and wainscoting preserve the home’s rich history throughout the ground floor, and four large bow windows frame the panoramic ocean view from the spacious living room.  A newly-renovated kitchen offers modern conveniences alongside period details like exposed brick.

Upstairs, the primary bedroom is housed in a charming octagonal turret, complete with stunning ocean views and plentiful closet space.  Two additional bedrooms, one with water views, provide ample space for children or guests.  The walk-up attic could easily be converted into additional living space, or used as a massive storage area.

A quintessential New England wraparound porch overlooks the harbor, inviting you to admire dramatic sunrises as you sip your morning coffee.  In the summertime, butterflies dance around deep purple lupines and rosy milkweed blooms in the fenced garden near a barn at the water's edge.  Inside, you’ll find plentiful storage, work benches for gardening and handicrafts, and even an office/bonus room upstairs, offering ocean views.   

If you tire of the ocean, venture into the bordering 72-acre nature preserve for kayaking at a nearby freshwater lake, or enjoy freshwater swimming in Long Pond.  Acadia National Park, one of the nation’s natural wonders, is close enough for a day hike.

You have to see this property in person to believe it.  Schedule a showing today!

Image courtesy of Zillow

2917 SE 17th Ave, Portland, OR 97202

$674,900

3 beds, 2 baths  

2,268 sq ft

Built in 1905

Located in the desirable Ladd’s Addition neighborhood, this three bed, two bath Craftsman stunner has loads of historical charm with modern eco-friendly updates.  You’re just blocks from Division restaurants, New Seasons market, a local wellness co-op, and transit access.  

New tankless water heater, central heat and air, electrical panel, fresh insulation and custom windows keep you comfortable year-round and reduce energy consumption, making this a truly move-in-ready property, unlike most older homes.

As you enter, taking in the meticulously-maintained original front porch, you’re greeted with exquisite, unpainted woodwork throughout the main living areas, complimenting the rich hardwood floors and leaded glass details that epitomize the Craftsman decorative tradition.  High ceilings, accented by traditional molding and cased entryways, lend a grandness to balance the warmth and intimacy associated with the bungalow style.  

Passing through the elegant formal dining room, you enter the irresistibly charming kitchen, offering an oversized farm sink, professional gas range, glass-fronted cabinetry painted a soothing muted green, and rich espresso-stained hardwood floors.  New stainless steel appliances lend a modern edge to the eclectic space, and a spacious pantry with beautiful custom cabinetry keeps clutter out of sight. 

The main floor offers two spacious bedrooms, a bathroom with elegant wainscoting and a cast iron tub, and a bonus room perfect for use as an office, yoga room, or art studio.  The ground floor has been tastefully finished with claylin flooring, and offers an enormous laundry/utility room with built-in cabinetry, folding station, and a large window to fill the space with light.  You’ll also find a bedroom and bathroom with private entrance, perfect for a multi-generational family or for use as an Airbnb guest suite.

Outside, a professionally landscaped, fenced yard houses an elegant courtyard perfect for outdoor dining–complete with a gorgeous vine-covered stone wall and hanging lanterns.  You’ll also find an expertly-built poultry coop, mature fruit trees, and irrigated garden beds.  Flanking the outdoor living space, a grand carriage house with tri-fold doors provides ample storage, space for recreation, and a second level that could easily be converted into additional living space.  

Don’t miss this incredible opportunity for convenient urban living without sacrificing comfort and privacy–schedule a showing today!